Formula X for Sephora has created an exclusive custom shade of polish specifically for Beauty Insiders with Rouge status. It's called, X(heart)ROUGE and it's the 2014 VIB Rouge Renewal Gift. I received it last month when my Rouge status was renewed.
The color isn't anything unique in my opinion. It's a standard red creme that I've seen many times before. I guess it's the exclusivity of this polish that makes it special. I was impressed with the formula. It had great pigmentation and applied like a dream.